Free fall Fashion Photoshoot using HTC One X

What do you get when you suited a fashion photography student with free falling gear, gave him a smartphone to use as a camera and have a super hot professional free falling supermodel?

Well, you get this:

Cool right? This is the latest TV ad for the HTC One X where they took Nick Jojola a fashion photography student and his model is none other than Roberta Mancino a world renowned skydiver turned supermodel.

Nick Jojola showing the shot.
The ad in youtube garnered a great deal of mix reactions, there are those who liked it and said that they are considering to buy the phone while some people dismissed the idea of using a smartphone to take photos while free falling, others are some what annoyed for some reason and lastly some are probably Apple kids trolling. 

I'm a bit skeptical on the video since there are is lot of stuff to consider one is like how was he able to capture that photo since the phone is touch screen while wearing gloves? And how come he can hold the phone steady as if he was on land? I have so many questions to them but nonetheless I am impressed with the advert since most TVCs here in the Philippines are fucked up to the point of no return.

Case in point:

Before we close in I figure you guys should check out the documentary of the advert too.

So yeah while we may not exactly know what really happened or whether if the ad and the documentary was telling the truth or not at least we know that maybe in the near future there is this one phone that can serve as a kickass camera without the bulk where we can take anywhere. For now I'd like to get my hands on a HTC One X for a phone upgrade.

(Sources: Fubiz & Shinesquad for the photo.)


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About Me

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Patrick Jude M. Ilagan born June 24, 1990 is a graphic designer, photographer and content specialist based in Manila, Philippines. Patrick is a graduate of University of Santo Tomas wherein he earned his degree in Fine Arts major in Advertising.

After graduating he worked as a graphic designer and art director for on Gadgets Magazine under Great Minds Media Inc. which is a publishing company based in Quezon City, Philippines in 2011 until 2012. He then moved to Web Providers Dev. Pro as a content writer which later on became Digital Room Inc. (Philippines) wherein he became a digital marketing specialist. In the same year he moved to Web Providers Dev. Pro he also part-timed as an instructor for a local college based in Makati, Philippines wherein he taught graphic design.

Patrick wrote and made downloadable content for You the Designer which is a graphic design lifestyle blog in 2012 until early 2014 with artist Kerby Rosanes. In mid-2014 He shifted his efforts and co-founded photography lifestyle and inspiration blog named You the Photographer with George Nacpil. He is currently the blog's editor.

Patrick often refers to himself as a pixel craftsman since he is mostly working with a computer. Patrick mostly uses Adobe Illustrator, InDesign and Lightroom for his work.

When not working Patrick immerses himself in TV shows, movies, books and games. He is also a fan of underground live music shows, food fairs, art exhibits and roaming around museums.